Bookmarks 2016 | WBEZ
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Under the Influence

Bookmarks 2016

From the Digital Box Set: The research team at Under The Influence does a lot of reading over the year and finds a lot of great stories - many of which don’t fit into our regular episodes. But that doesn’t mean they shouldn’t be told. This week, we’ll tell the story of how Stephen King’s wife Tabitha fished a story out of the wastepaper basket that changed their lives, how Engelbert Humperdinck’s manager tricked his record company into signing him, how Rocket Richard taught an enforcer a lesson and we’ll tell an emotional story about one of the most memorable scenes from M*A*S*H. Then, we’ll extract the marketing lessons from each of those incredible tales. This is an archived episode that aired originally on June 2, 2016.

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