From the Digital Box Set: This week, we look at the companies that actually profit by asking you to BUY LESS. We’ll explore a burger company that asks its customers to eat less beef, a printing company helps you print less, why Gillette has suddenly started encouraging men to change blades less often, and why a clothing company insists that you buy less of their apparel. It’s a completely counter-intuitive marketing strategy, but each of these companies is doing more business than ever. This is an archived episode that aired originally on February 2, 2013.