Colour Schemes: How Colours Make You Buy (An Encore Broadcast)

Colour Schemes: How Colours Make You Buy (An Encore Broadcast)

WBEZ brings you fact-based news and information. Sign up for our newsletters to stay up to date on the stories that matter.
This week, we look at the use of colour in marketing. Colours play a bigger role in your purchasing decisions than you may think. They can make you feel a certain way about a brand, and even encourage you to open your wallet. A lesson The Beatles, Christian Louboutin and Tiffany know very well…