Colour Schemes: How Colours Make You Buy (An Encore Broadcast) | WBEZ
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Under the Influence

Colour Schemes: How Colours Make You Buy (An Encore Broadcast)

This week, we look at the use of colour in marketing. Colours play a bigger role in your purchasing decisions than you may think. They can make you feel a certain way about a brand, and even encourage you to open your wallet. A lesson The Beatles, Christian Louboutin and Tiffany know very well…

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