Delicious Names: Marketing Appetite Appeal

Delicious Names: Marketing Appetite Appeal

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From the Digital Box Set: This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing to bet you would have never gone near them. But you probably have one or two in your fridge today. This is an archived episode that aired originally on February 1, 2018.