From the Digital Box Set: The issue of geography is a subject the marketing world subscribes to. Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority. From German engineering to Russian vodka to Swiss watches, “Geography as Branding” is a powerful marketing strategy that often comes with a premium price tag. This week, we explore if that premium price tag is justified… This is an archived episode that aired originally on February 28, 2015.