Judgment Day: Super Bowl Advertising | WBEZ
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Under the Influence

Judgment Day: Super Bowl Advertising

From the Digital Box Set: This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the game. We'll analyze a tiny but ambitious brand that bet its entire marketing budget on one single Super Bowl commercial, a website that created a purposefully banned ad to generate free buzz and a company that created the most famous Super Bowl commercial of all time one year, then aired another the next that was such a flop, they sent the ad agency packing. That's why they call it "Judgment Day" - because careers and accounts hang in the balance on Super Bowl Sunday. This is an archived episode that aired originally on February 2, 2017.

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