Lemonade: Marketing A Negative | WBEZ
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Under the Influence

Lemonade: Marketing A Negative

This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Like a brand that advertises the fact that its product tastes awful, or another that boasts being second best.

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