LGBTQ Advertising: Chasing The Pink Dollar | WBEZ
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Under the Influence

LGBTQ Advertising: Chasing The Pink Dollar

From the Digital Box Set: The gay community will spend over $800B this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry took decades to market to them. This week, we look at L.G.B.T.Q - or Lesbian, Gay, Bi-Sexual, Transgender and Queer - advertising. From the first gay characters on mainstream television in the 70's, to the first big brand that dared to openly advertise to the Gay community in 1981, to the 10-year drought of gay advertising brought by the onset of AIDS, to its resurgence due to a recession, to the flashpoint of Ellen Degeneres coming out on her TV show, to the first transgender Miss Universe Canada contestant, to the friction it all still causes today, the gay market is a fascinating study in diversity, courage, profit and respect. This is an archived episode that aired originally on June 2, 2012.

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