The Risk in the Asterisk: Fine Print & Advertising Disclaimers
The Risk in the Asterisk: Fine Print & Advertising Disclaimers
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This week, we unpack the nuanced world of Advertising Disclaimers. We’ll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a 50% drop in sales and the presidential attack ads that changed political disclaimers forever. It really puts the “risk” in asterisk. Hope you’ll join us.