When Brands Mock Other Brands | WBEZ
Skip to main content

Under the Influence

When Brands Mock Other Brands

This week on our Summer Series, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We'll talk about how Miller High Life mocked Anheuser-Busch during the Super Bowl, how Jaguar mocked Mercedes, how Samsung mocked Apple, how Apple mocked Samsung, and how Apple kind of perfected mocking when it set its sights on Microsoft.

Get the WBEZ App

Download the best live and on-demand public radio experience. Find out more.

CLOSE X