When Madison Avenue Met Broadway: The World of Industrial Musicals | WBEZ
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Under the Influence

When Madison Avenue Met Broadway: The World of Industrial Musicals

From the Digital Box Set: This week, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale. We'll look at one company that tripled the production costs of My Fair Lady to inspire its sales team, another that unknowingly funded one of the most iconic novels of our time and the handful of companies that still practice the art of Industrial Musicals today. Nothing inspires a marketing department quite like choreographed tap dancing. This is an archived episode that aired originally on June 9, 2016.

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