Tony Martinez, Telemundo‘s News Director,discusses how nonprofits can work with ethnic media and how they should use social media to engage a broader audience.

Tony Martinez is the news director for one of the fastest growing TV stations, Telemundo Chicago (WSNS, TV-44). Martinez began his professional career in the early 1990s as an on-air reporter/producer for Telemundo Dallas. Later, he went on to serve as executive producer of KMEX-TV news in Los Angeles – the #1 Spanish TV market; followed by positions as executive producer for the Tournament of Roses Parade National Broadcast, ielevision Network, and KUVS-TV News in Sacramento. He came to Telemundo Chicago in January 2007, serving as executive producer of the station’s award-winning 10PM newscast, En Contexto. Among Martinez’ career highlights include executive producer of international coverage of the passing of Pope John Paul II; along with countless awards including a Peabody for a 19-part series about the Latino Community in the USA, the “Governor’s Award” / Los Angeles Emmy, and the Edward R. Murrow regional award for “overall excellence – executive producer.” Martinez hails from Juarez, Chihuahua, Mexico.

Making Media Connections is an annual conference where hundreds of community leaders, nonprofit executives, journalists, independent publishers and media relations experts gather to promote news that matters. Listen in as media experts and the general public gather together to discuss getting communities’ important stories told.

Recorded Thursday, June 10, 2010 at Film Row Cinema.