Some companies are explicit about the beliefs that leaders and employees practice. Fast food chain Chick-fil-a is one of them; they’re famously closed on Sundays because the restaurant’s founder believed it should be a day of rest and a chance for religious worship. Tyson Foods, Inc. employs chaplains for employees seeking spiritual guidance.

But the agendas of these companies aren’t all about religion and faith. Politics can become intertwined with business when CEOs attach themselves to candidates with platforms that may conflict with consumers. Like Target CEO Gregg Steinhafel, who got himself into hot water in 2010 when he gave a contribution to a gubernatorial candidate opposed to same-sex marriage (Steinhafel later apologized saying that stance did not motivate his choice to give money).

So what do consumers do if they disagree with these ideologies? Are our convictions stronger than our wants and needs? Monday on Eight Forty-Eight, we ask YOU that question. Give us a call at 312-923-9239 to tell us how you’ve reacted-if at all-if you felt conflicted about a company’s message. Marketing and advertising professor Clarke Caywood and religion and ethics professor Cristina Traina help us wade the waters.