SAN FRANCISCO (AP) — The video game character Mario is coming to iPhones. CEO Tim Cook said the popular Japanese game had been missing until now.

Shigeru Miyamoto, described as the “Father of Mario” from Nintendo, said through a translator that “Super Mario Runs” is designed to be played one-handed — while holding a handle on the subway, eating a hamburger or . eating an apple.

Miyamoto didn’t announce the price, but said the game will sell for a fixed price, so you won’t have to keep ponying up as you advance through the game.

Nintendo has long resisted bringing Mario to mobile phones, instead relying on the character to bolster demand for its own hand-held DS gaming systems.

The event in San Francisco on Wednesday started with video showing TV host James Corden driving to the event and bantering with Cook about how he ought to wear a suit made of apples. As Cook walked on stage, he puts on the funny glasses from the ride, then shook his head and threw them offstage.

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John Hanke, CEO of “Pokemon” creator Niantic Labs, says the idea is to allow you to focus more on your surroundings and not the phone while playing. It’s coming later this year.

Hanke says the game has been downloaded more than 500 million times, and people playing have collectively walked 4.6 billion kilometers (2.9 billion miles).

Hanke said, “It’s certainly been a busy summer for us.”