New study reveals nothing
A recent medical study released by a prominent scientific journal and sponsored by a major commercial interest reveals that everything you’ve been doing is the right thing to do. Unless it’s the opposite, in which case you should change everything you’re doing. (Other studies have shown that up to 55 percent of these studies may be completely accurate, with 20 percent room for error.)
In the meantime, the study will temporarily allow those who have always been insufferably smug about their choices to be even more so, and inspire the wishy-washy to dump their previous supplements/exercise regime/wine and start anew, only to be relieved when another conflicting study is released shortly thereafter that announces a whole new excuse to go to Costco.
Conspiracy theorists will rejoice, meanwhile, as the study will confirm their suspicions that Big Pharma/Big Agriculture/The Government/The Aliens have gotten their hands — once again! — on the medical establishment, which thus proves that the medical establishment knows nothing. All the while, the medical establishment will continue to roll its eyes and collect free pens from drug reps.
In the meantime, the public is probably safe to do everything in moderation, until the anti-moderation study comes out.