Fair Trade Pioneer Paul Rice On Bringing Fair Trade To North America

Fair Trade USA’s founder and CEO Paul Rice visits a farmer at Wholesum Harvest’s Fair Trade Certified produce farm in Arizona.
Fair Trade USA's founder and CEO Paul Rice visits a farmer at Wholesum Harvest's Fair Trade Certified produce farm in Arizona. Courtesy / Fair Trade USA
Fair Trade USA’s founder and CEO Paul Rice visits a farmer at Wholesum Harvest’s Fair Trade Certified produce farm in Arizona.
Fair Trade USA's founder and CEO Paul Rice visits a farmer at Wholesum Harvest's Fair Trade Certified produce farm in Arizona. Courtesy / Fair Trade USA

Fair Trade Pioneer Paul Rice On Bringing Fair Trade To North America

Fair Trade has played a key role in encouraging ethical commerce. Paul Rice witnessed the growth of ethical commence up close. He’s founder and CEO of Fair Trade USA, the leading certifier of Fair Trade products in North America. Rice began Fair Trade USA with a vision of helping small farmers get a fair and profitable share of global markets. Fair Trade USA started small, but now works with big players like Starbucks, PepsiCo and Walmart. Rice joins us to trace the inspirational growth of fair trade in the United States.