Is Personalized Pricing The Future of Shopping?

A Bean Boot is seen in the return bin at an L.L. Bean retail store in Freeport, Maine.
A Bean Boot is seen in the return bin at an L.L. Bean retail store in Freeport, Maine.
A Bean Boot is seen in the return bin at an L.L. Bean retail store in Freeport, Maine.
A Bean Boot is seen in the return bin at an L.L. Bean retail store in Freeport, Maine.

Is Personalized Pricing The Future of Shopping?

We all like to find the best price for goods or services. But generally, we expect prices to be pretty consistent from customer to customer. But a new approach to pricing may cause costs for products and services to fluctuate. More and more companies are looking into the concept of “personalized pricing”—where different customers could be charged different prices for the same product. 
Morning Shift talks to Hal Weitzman, editor-in-chief of the Chicago Booth Review from the University of Chicago Booth School of Business. The publication’s March cover story breaks down “personalized pricing."
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Hal Weitzman, editor-in-chief of the Chicago Booth Review from the University of Chicago Booth School of Business