As MTV Turns 35, Will They Ever Bring The “M” back?

By Morning Shift
Cindy MTV
Cyndi Lauper, Mick Jagger, Pat Benatar and David Bowie are some of the musicians featured in the channel's 1982 "I Want My MTV" campaign. Courtesy of MTV Networks
Cindy MTV
Cyndi Lauper, Mick Jagger, Pat Benatar and David Bowie are some of the musicians featured in the channel's 1982 "I Want My MTV" campaign. Courtesy of MTV Networks

As MTV Turns 35, Will They Ever Bring The “M” back?

By Morning Shift

In the world of popular culture, the advent of MTV was as big as man landing on the moon. So the fledgling cable channel adopted that “Neil Armstrong moment”, albeit with an MTV logo supplanting the stars and stripes on the flag. MTV made artists like Madonna into global superstars, took us from synth-pop to hair metal, and introduced hip-hop to millions via “Yo! MTV Raps”. Somewhere along the way, someone took the M out of MTV.

But as the network turns 35 this week, could a change be on the way?