Life is a never-ending series of “whens”.

According to author Daniel Pink, we make some of life’s most important decisions based on gut instinct and guesswork when we should actually be applying scientific methods drawn from psychology, biology, neurology, and economics.

Morning Shift host Jenn White talks with Pink about the research that he’s documented in his new book, When: The Scientific Secrets of Perfect Timing.

Guests

Daniel Pink, author and researcher in human behavior.