Branded architecture in Dubai

Branded architecture in Dubai
Branded architecture in Dubai

Branded architecture in Dubai

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Paramount Hotel & Resorts, the official licensee of the movie production studio Paramount Pictures, has partnered with real estate giant DAMAC Properties to develop a $1 billion, four-tower mega project in the heart of downtown Dubai. WBEZ blogger Lee Bey tells us how the film giant plans to use these architectural monuments to expand its brand. (Photo: AP Images)