Chicago May Need A Rebrand To Survive COVID-19. The City Says It’s About Being Creative.

The city’s chief marketing officer breaks down his plans for rebranding Chicago.

By Meha Ahmad, Zach Wilson
Chicago coronavirus
A public service message thanking healthcare workers is seen against the Chicago skyline Monday, March 30, 2020. The new coronavirus causes mild or moderate symptoms for most people, but for some, especially older adults and people with existing health problems, it can cause more severe illness or death. Charles Rex Arbogast / AP Photo
Chicago coronavirus
A public service message thanking healthcare workers is seen against the Chicago skyline Monday, March 30, 2020. The new coronavirus causes mild or moderate symptoms for most people, but for some, especially older adults and people with existing health problems, it can cause more severe illness or death. Charles Rex Arbogast / AP Photo

Chicago May Need A Rebrand To Survive COVID-19. The City Says It’s About Being Creative.

The city’s chief marketing officer breaks down his plans for rebranding Chicago.

By Meha Ahmad, Zach Wilson
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Despite rising infection rates and a battered economy, Chicago is already looking to the future and what it will take to rebuild financially post-pandemic. Reset learns more about the city’s new marketing plan and what it would take to get people back once the threat of COVID-19 subsides.

GUESTS: Michael Fassnacht, chief marketing officer for the city of Chicago

A.D. Quig, government and politics reporter at Crain’s Chicago Business