Coca-cola teams up with city to raise fitness awareness

Coca-cola teams up with city to raise fitness awareness
Coca-cola teams up with city to raise fitness awareness

Coca-cola teams up with city to raise fitness awareness

Over the last year the City of Chicago has entered into partnerships with soda companies—most prominently Coca-Cola—to fund various health and sustainability programs in the city. The first was a $5 million beverage industry funded health challenge between city employees in Chicago and San Antonio. Last weekend Washington Park and the Chicago Park District hosted Coca-Cola Family Field Day where the company’s name was plastered all over the park. Some public health watchdogs—including Eat Drink Politics and Center for Science in the Public Interest— are concerned that the companies are trying to create a healthy glow around their product and co-opt city officials to keep them from passing the kind of anti-soda rules that have been passed in Boston and New York and other cities. The city and soda companies say this is a way to fund vital programs and make these companies part of the solution. We hear from some of the critics on why they think this is a bad marriage. Photo: Flickr/Corey Ann