College Student-Athletes Can Now Be Paid For Use Of Their Name, Likeness And Image

NCAA-Scholarship Value Lawsuit
FILE - In this Nov. 26, 2010, file photo, West Virginia running back Shawne Alston (20) is tackled from behind during an NCAA football game against Pittsburgh in Pittsburgh. In a ruling that could help push changes in college athletics, the Supreme Court on Monday, June 21, 2021 unanimously ruled that the NCAA can’t enforce certain rules limiting the education-related benefits — things like computers and graduate scholarships — that colleges offer athletes. The ruling came from former athletes who brought the case, including Alston. Keith Srakocic, File / AP Photo
NCAA-Scholarship Value Lawsuit
FILE - In this Nov. 26, 2010, file photo, West Virginia running back Shawne Alston (20) is tackled from behind during an NCAA football game against Pittsburgh in Pittsburgh. In a ruling that could help push changes in college athletics, the Supreme Court on Monday, June 21, 2021 unanimously ruled that the NCAA can’t enforce certain rules limiting the education-related benefits — things like computers and graduate scholarships — that colleges offer athletes. The ruling came from former athletes who brought the case, including Alston. Keith Srakocic, File / AP Photo

College Student-Athletes Can Now Be Paid For Use Of Their Name, Likeness And Image

Illinois Governor J.B. Pritzker on Tuesday signed into law the Student-Athlete Endorsement Rights Act, which grants college student-athletes the right to financially benefit from the use of their name, image and likeness.

Reset talks with a reporter about the potential consequences of the new rules and the history and background of sports amateurism.

GUEST: Joe Nocera, author of Indentured: The Inside Story of the Rebellion Against the NCAA; Bloomberg opinion columnist covering business