Last month, hundreds of thousands of people rallied in the nation’s capital and across the U.S. in March for Our Lives, a protest demanding meaningful gun control laws. The demonstration was organized by students of Marjory Stoneman Douglas High School in Parkland, Florida, in the wake of the 2018 mass shooting that killed 17 students and teachers at their school on Valentine’s Day.

But Emma Gonzalez, David Hogg, and their classmates don’t think of gun violence as only their problem, or as a school safety problem. The Parkland activists know that just a few days following their tragedy, it was just another Friday on the neglected streets of Chicago.

In this installment of “Dollar Vote,” a Worldview series that examines conscience-driven consumerism, reporter Liz Lazar talks with activists from Chicago’s Auburn Gresham neighborhood and to the leader of a new grassroots calling system that pressures corporations to act on the issue of gun violence. Lazar also explores the phenomenon of companies cutting ties with the National Rifle Association.