Fans Upset By New White Sox Ballpark Naming

U.S. Cellular Field will become known as Guaranteed Rate Field starting in November. The team and the mortgage company announced a 13-year naming rights deal on Wednesday. The ballpark has been named U.S. Cellular Field since 2003 after being called new Comiskey Park from 1991 to 2002.
U.S. Cellular Field will become known as Guaranteed Rate Field starting in November. The team and the mortgage company announced a 13-year naming rights deal on Wednesday. The ballpark has been named U.S. Cellular Field since 2003 after being called new Comiskey Park from 1991 to 2002. Charles Rex Arbogast/AP
U.S. Cellular Field will become known as Guaranteed Rate Field starting in November. The team and the mortgage company announced a 13-year naming rights deal on Wednesday. The ballpark has been named U.S. Cellular Field since 2003 after being called new Comiskey Park from 1991 to 2002.
U.S. Cellular Field will become known as Guaranteed Rate Field starting in November. The team and the mortgage company announced a 13-year naming rights deal on Wednesday. The ballpark has been named U.S. Cellular Field since 2003 after being called new Comiskey Park from 1991 to 2002. Charles Rex Arbogast/AP

Fans Upset By New White Sox Ballpark Naming

Starting in November, the ballpark the Chicago White Sox call home will be called Guaranteed Rate Field, a name, it turns out, that was guaranteed to upset Sox fans and casual onlookers alike. Even though the stadium has officially been U.S. Cellular Field for years, for many South Siders it will always be Comiskey. 

Morning Shift takes listener calls about the violent reaction many have had to the new name. We also speak with historian and Sox expert Richard Lindberg about the history of the ballparks the White Sox have called home.