Female image in politics: how much does it really matter?

Female image in politics: how much does it really matter?
Female image in politics: how much does it really matter?

Female image in politics: how much does it really matter?

Female politicians and the media talking about how they look is not a new issue. A new study though, claims that it doesn’t hurt them in the voting booths as much as some claim. Rebecca Sive is the author of "Every Day Is Election Day: A Woman’s Guide to Winning Any Office from the PTA to the White House," and Jennifer Lawless is an associate professor at American University who co-authored an article about the new study. (Photo: Flickr/Charlie Neibergel)