How the Beanie Babies craze started in a Naperville cul-de-sac

How the Beanie Babies craze started in a Naperville cul-de-sac
A photo of Beanie Babies taken on November 9, 2010. A new documentary takes a look back at the Beanie Babies craze during the 1990s. Dominique Godbout / Flickr
How the Beanie Babies craze started in a Naperville cul-de-sac
A photo of Beanie Babies taken on November 9, 2010. A new documentary takes a look back at the Beanie Babies craze during the 1990s. Dominique Godbout / Flickr

How the Beanie Babies craze started in a Naperville cul-de-sac

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Remember the Beanie Babies craze during the ’90s? The iconic plush stuffed animals swept the country and the world, but it all started about 30 miles west of Chicago in a Naperville cul-de-sac.

Reset talks to one of the women who made it happen and with the journalist whose article kicked off the craze. Plus, we check in with the director of a documentary about Beanie Mania.

GUESTS: Becky Estenssoro, authenticator at True Blue Beans and co-editor and author for the Beanie Babies Price Guide

Joni Hirsch Blackman, Chicago-based freelance writer

Yemisi Brookes, director of Beanie Mania