Illinois rebrands invasive Asian carp as ‘Copi’
The Illinois Department of Natural Resources hopes a snazzy new name will win invasive carp a place on Midwestern seafood menus.
By Christian Elliott
Illinois rebrands invasive Asian carp as ‘Copi’
The Illinois Department of Natural Resources hopes a snazzy new name will win invasive carp a place on Midwestern seafood menus.
By Christian Elliott
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Unlike the bottom-feeding common carp, the invasive Asian carp species make a light, healthy meal. That’s according to the Illinois Department of Natural Resources, which unveiled its rebranding campaign and new name for the invasive species Wednesday.
Reset gets the latest on the state’s efforts to get more people to “choose Copi.”
GUEST: Natalie Phelps-Finnie, deputy director of the Illinois Department of Natural Resources