In The Biz World, ‘Unofficial Sponsors’ Jump On Cubs Bandwagon

Chicago Cubs players celebrate
Chicago Cubs players celebrate after Game 6 of the National League baseball championship series against the Los Angeles Dodgers, Saturday, Oct. 22, 2016, in Chicago. The Cubs won 5-0 to win the series and advance to the World Series against the Cleveland Indians. David J. Phillip / Associated Press
Chicago Cubs players celebrate
Chicago Cubs players celebrate after Game 6 of the National League baseball championship series against the Los Angeles Dodgers, Saturday, Oct. 22, 2016, in Chicago. The Cubs won 5-0 to win the series and advance to the World Series against the Cleveland Indians. David J. Phillip / Associated Press

In The Biz World, ‘Unofficial Sponsors’ Jump On Cubs Bandwagon

In the world of sports, you’ve got your official sponsors and your unofficial sponsors. Official sponsors — like American Airlines for the Chicago Cubs — pay millions upon millions of dollars to tie their brand to a team. Unofficial sponsors pay nothing, but still try to hitch their wagons to the train leaving the station, sometimes running afoul of the law in the process.

Morning Shift talks to Crain’s Chicago Business reporter Danny Ecker, who covers the business of sports, about what official and unofficial sponsors of the Cubs are doing in the lead-up to the World Series.