Legal Pot Means Marketing A Brand New Industry

Legal Pot Means Marketing A Brand New Industry
In this Tuesday, Jan. 14, 2020, photo, cannabis is grown at Revolution Global's cannabis cultivation center in Delavan, Ill. Charles Rex Arbogast, Associated Press / Charles Rex Arbogast, Associated Press
Legal Pot Means Marketing A Brand New Industry
In this Tuesday, Jan. 14, 2020, photo, cannabis is grown at Revolution Global's cannabis cultivation center in Delavan, Ill. Charles Rex Arbogast, Associated Press / Charles Rex Arbogast, Associated Press

Legal Pot Means Marketing A Brand New Industry

Marketing a new product is complicated. Legal pot businesses in Illinois are doing something harder: Marketing an entire new industry.

Reset sits down with a marketing expert to discuss some of the challenges and opportunities the state’s newly-minted recreational marijuana businesses face as they get off the ground.

GUEST: Kevin McTigue, clinical associate professor of marketing at Northwestern University’s Kellogg School of Management