Nigeria's digital marketplace

Nigeria's digital marketplace
Nigeria's digital marketplace

Nigeria's digital marketplace

Nigeria’s growing middle class has a growing taste for consumer goods, and like much of the rest of the world, they are going online to shop. Sites like Jumia offer everything from purses to plasma televisions. Since many Nigerians don’t use credit cards and are wary of online fraud, Jumia lets customers pay on delivery. That’s just one of the ways the website has adapted to local needs. We’ll talk with Jumia’s co-founder and managing director, Tunde Kehinde. (Photo: Screenshot/Jumia.com.ng)