Jaqueline Benitez pushes her cart down an aisle as she shops for groceries at a supermarket in Bellflower, Calif., on Monday, Feb. 13, 2023. Benitez, 21, who works as a preschool teacher, depends on California's SNAP benefits to help pay for food, and starting in March she expects a significant cut, perhaps half, of the $250 in food benefits she has received since 2020. Allison Dinner / AP Photo
While inflation has dropped from its 40-year high in June of 2022, the phenomenon of “shrinkflation” has not disappeared. Many items, from paper towels to Oreos, are getting smaller while prices remain the same.
Reset talks to an investigative reporter and consumer advocate about why “shrinkflation” is happening and its impact on consumers.
GUESTS: Stephanie Zimmermann, consumer investigations reporter for the Chicago Sun-Times
Edgar Dworsky, former Massachusetts Assistant Attorney General in consumer protection and founder of consumer-focused websites Mouse Print* and Consumer World
Alex Chernev, professor of marketing at Kellogg School of Business at Northwestern University