Jaqueline Benitez pushes her cart down an aisle as she shops for groceries at a supermarket in Bellflower, Calif., on Monday, Feb. 13, 2023
Jaqueline Benitez pushes her cart down an aisle as she shops for groceries at a supermarket in Bellflower, Calif., on Monday, Feb. 13, 2023. Benitez, 21, who works as a preschool teacher, depends on California's SNAP benefits to help pay for food, and starting in March she expects a significant cut, perhaps half, of the $250 in food benefits she has received since 2020. Allison Dinner / AP Photo
Jaqueline Benitez pushes her cart down an aisle as she shops for groceries at a supermarket in Bellflower, Calif., on Monday, Feb. 13, 2023

Reset with Sasha-Ann Simons

No, it’s not your imagination — products are getting smaller

Companies are keeping prices the same while shrinking quantities.

Jaqueline Benitez pushes her cart down an aisle as she shops for groceries at a supermarket in Bellflower, Calif., on Monday, Feb. 13, 2023. Benitez, 21, who works as a preschool teacher, depends on California's SNAP benefits to help pay for food, and starting in March she expects a significant cut, perhaps half, of the $250 in food benefits she has received since 2020. Allison Dinner / AP Photo
By Meha Ahmad

While inflation has dropped from its 40-year high in June of 2022, the phenomenon of “shrinkflation” has not disappeared. Many items, from paper towels to Oreos, are getting smaller while prices remain the same.

Reset talks to an investigative reporter and consumer advocate about why “shrinkflation” is happening and its impact on consumers.

GUESTS: Stephanie Zimmermann, consumer investigations reporter for the Chicago Sun-Times

Edgar Dworsky, former Massachusetts Assistant Attorney General in consumer protection and founder of consumer-focused websites Mouse Print* and Consumer World

Alex Chernev, professor of marketing at Kellogg School of Business at Northwestern University

More From

Reset with Sasha-Ann Simons

Jaqueline Benitez pushes her cart down an aisle as she shops for groceries at a supermarket in Bellflower, Calif., on Monday, Feb. 13, 2023
Jaqueline Benitez pushes her cart down an aisle as she shops for groceries at a supermarket in Bellflower, Calif., on Monday, Feb. 13, 2023. Benitez, 21, who works as a preschool teacher, depends on California's SNAP benefits to help pay for food, and starting in March she expects a significant cut, perhaps half, of the $250 in food benefits she has received since 2020. Allison Dinner / AP Photo
Jaqueline Benitez pushes her cart down an aisle as she shops for groceries at a supermarket in Bellflower, Calif., on Monday, Feb. 13, 2023

Reset with Sasha-Ann Simons

No, it’s not your imagination — products are getting smaller

Companies are keeping prices the same while shrinking quantities.

Jaqueline Benitez pushes her cart down an aisle as she shops for groceries at a supermarket in Bellflower, Calif., on Monday, Feb. 13, 2023. Benitez, 21, who works as a preschool teacher, depends on California's SNAP benefits to help pay for food, and starting in March she expects a significant cut, perhaps half, of the $250 in food benefits she has received since 2020. Allison Dinner / AP Photo
By Meha Ahmad

While inflation has dropped from its 40-year high in June of 2022, the phenomenon of “shrinkflation” has not disappeared. Many items, from paper towels to Oreos, are getting smaller while prices remain the same.

Reset talks to an investigative reporter and consumer advocate about why “shrinkflation” is happening and its impact on consumers.

GUESTS: Stephanie Zimmermann, consumer investigations reporter for the Chicago Sun-Times

Edgar Dworsky, former Massachusetts Assistant Attorney General in consumer protection and founder of consumer-focused websites Mouse Print* and Consumer World

Alex Chernev, professor of marketing at Kellogg School of Business at Northwestern University

More From

Reset with Sasha-Ann Simons