Nobel Laureate Muhammad Yunus Advocates For New Altruistic Capitalism
By Steve Bynum, Jerome McDonnell

Nobel Laureate Muhammad Yunus Advocates For New Altruistic Capitalism
By Steve Bynum, Jerome McDonnellMuhammad Yunus won the Nobel Peace Prize in 2006 for his work as founder and director of Grameen Bank. The innovative business helped millions escape poverty through a system Yunus pioneered called microcredit. His idea of “social business” began in Bangladesh, but is now a global movement, reaching even into the United States.
Yunus has since retired from Grameen, but remains active on the global stage. Now, he’s focused on inequity and economic justice. Yunus’ latest book is A World of Three Zeros: The New Economics of Zero Poverty, Zero Unemployment, and Zero Net Carbon Emissions. In the book, he advocates that the current form of capitalism is broken and must be replaced by a model that “recognizes altruism and generosity as creative forces, just as powerful as self-interest.”
Yunus joins us in our studio to discuss his concept of A World of Three Zeros and give real-life examples of where his model is working.