'Slacktivism' in the age of social media

'Slacktivism' in the age of social media
'Slacktivism' in the age of social media

'Slacktivism' in the age of social media

This is the season of giving and charities are hoping you’ll open your wallet. But many times people don’t go beyond "liking" a group or cause. A recent study by the University of British Columbia says "liking" a charitable cause on Facebook publicly allows people to feel they've done their part without committing any actual money or time to it. Many refer to the practice as "Slacktivism". We talk about the challenges charities face in the age of social media and the strategies they could use to get more support. (Photo: Flickr/Mehfuz Hossain)