Target scraps gender labels in certain departments

Target scraps gender labels in certain departments
Target scraps gender labels in certain departments

Target scraps gender labels in certain departments

Last week, mega-retailer Target posted a press release on their corporate blog. It was called “What’s in Store: Moving Away from Gender-Based Signs.” It explained that in a few areas of the store — toys, children’s bedding and children’s entertainment — they would take down signs that indicated specific toys or DVD’s or sheets and blankets were for “boys” or “girls,” so they would just be “kids toys,” or “kids sheet sets.” Thousands weighed in on social media — lots of thumbs up, but just as many or more suggesting that this was the end of civilization as we know it. As more people in this country become aware of, and talk about, gender identity issues, we want to explore this idea…is a truck a boy’s toy? Is Elsa’s Frozen Fairy Wand a girl’s toy? Should corporations get out of the business of gender identity, or can marketing certain toys to either boys or girls can have limiting effects on children’s development? We’re joined by Melissa Atkins Wardy. She runs the blog “Pigtail Pals and Ballcap Buddies” and wrote the book “Redefining Girly: How Parents Can Fight the Stereotyping and Sexualizing of Girlhood, from Birth to Tween.” (Flickr/Mike Mozart)