From the Digital Box Set: On this first episode of the 2017 season, we explore the crazy world of Trademarks. The key to success in marketing is to stand out from the crowd. One of the best ways to do that is with trademarks. Brands try to create logos or slogans or design features that they can protect legally, giving them unique marketing tools. In this episode, we’ll look at a lawsuit between Disney and a music performer over a mouse trademark, we’ll listen to how companies trademark sounds, we’ll talk about a ring announcer who earned over $400 million from trademarking a single sentence and how shock rocker Marilyn Manson saved his career by trademarking his name. This is an archived episode that aired originally on January 5, 2017.