The Grocery Shrink Ray: Shrinkage in product packaging

The Grocery Shrink Ray: Shrinkage in product packaging
The Grocery Shrink Ray: Shrinkage in product packaging

The Grocery Shrink Ray: Shrinkage in product packaging

The website Consumerist.com has dubbed it “The Grocery Shrink Ray…” It’s the phenomenon where you go to the grocery store, buy your favorite product, pay the same price, but you’re getting less of it. And companies are getting super sneaky about it — there’s more air in the package, the packaging changes slightly, or in the case of toilet paper, the individual squares are just a little bit smaller. Laura Northrop, community editor for consumerist.com, has been following this phenomenon for years. She joins us to talk about some of the most devious examples, and what — if anything — consumers can do about it.