Have you ever heard of hard seltzer?
It’s the latest trend in alcoholic beverages.
In the last six months, Americans spent about $389 million on hard seltzer. That’s a 210% increase from the previous year.
Morning Shift takes a look at this new drink trend, and how it could change the game for local breweries.
GUEST: Josh Noel, Chicago Tribune reporter and author of Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business
LEARN MORE: What’s the best hard seltzer? The worst? Is it a fad? We have answers. (Chicago Tribune 7/2/19)