The Latest Alcoholic Beverage Craze? Hard Seltzer

GettyImages-1126785329.jpg
A customer sips on a glass of craft beer at a California brewery. Justin Sullivan/Getty Images
GettyImages-1126785329.jpg
A customer sips on a glass of craft beer at a California brewery. Justin Sullivan/Getty Images

The Latest Alcoholic Beverage Craze? Hard Seltzer

Have you ever heard of hard seltzer?

It’s the latest trend in alcoholic beverages. 

In the last six months, Americans spent about $389 million on hard seltzer. That’s a 210% increase from the previous year.

Morning Shift takes a look at this new drink trend, and how it could change the game for local breweries. 

GUEST: Josh Noel, Chicago Tribune reporter and author of Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business

LEARN MORE: What’s the best hard seltzer? The worst? Is it a fad? We have answers. (Chicago Tribune 7/2/19)