Anthropomorphism — not a word that easily rolls of the tongue. It sounds like a rather complicated concept but it’s actually something that affects us everyday. It’s something we do when we give human characteristics to animals or objects. It’s a psychological phenomenon that can help people overcome their fears and change their perceptions. We see it in movies…children’s television shows and most often…in advertising.The power of anthropomorphism is explored in the latest issue of Capital Ideas, the research magazine for the University of Chicago Booth School of Business. Capital Ideas Executive Editor Hal Weitzman dropped by last week to talk more about it.