With stories of race, and a general lack of understanding between black, white and brown in this country swirling around the news, Starbucks thought it could do something positive by sparking conversations between its baristas and customers by writing “Race Together” on coffee cups. The backlash on social media was immediate and powerful, and ran from mockery to overt hostility. But while the line for your morning coffee may not be the best place to have an in-depth talk about what it means to be African-American in 2015, the idea that a large company is willing to even try to create positive social change is an interesting one. Al Gini, professor of business ethics at Loyola, uses the Starbucks story as springboard for a larger conversation about corporate social responsibility.(Flickr/rudolf_schuba)