Politicians tend to use some pretty fiery language. The aim is to inspire, to convince you to get up and vote for their platform.
However, most everything a politician says is measured, a carefully picked set of words handpicked by a group of experts behind the scenes. Hillary Clinton fits into that model, while Donald Trump seems to be tossing traditional political rhetoric out the window.
Morning Shift talks to Ben Zimmer, language columnist for the Wall Street Journal, about some of the keywords we are seeing pop up in this election cycle.