Why The Price Of Coke Didn’t Change For 70 Years

Planet Money : #416: Why The Price Of Coke Didn’t Change For 70 Years Image
Planet Money : #416: Why The Price Of Coke Didn’t Change For 70 Years Image

Why The Price Of Coke Didn’t Change For 70 Years

WBEZ brings you fact-based news and information. Sign up for our newsletters to stay up to date on the stories that matter.
Prices go up and down. But for 70 years, the price of a bottle of Coca-Cola stayed a nickel. On today’s show, we find out why. The answer includes a half a million vending machines and a 7.5 cent coin.