Joe & Bella
Joe & Bella's Ben Graham working with Columbia College Chicago fashion students on their design projects. Hugo Colin
Joe & Bella
Joe & Bella's Ben Graham working with Columbia College Chicago fashion students on their design projects. Hugo Colin

After seeing his grandmother struggle to get dressed in assisted living, the founder of Joe & Bella decided to create an adaptive fashion brand that worked for older adults and was actually fashionable.

Reset talks about this Chicago adaptive apparel brand and learns about a recent collaboration with fashion students at Columbia College.

GUESTS: Ben Graham, vice president of marketing for Joe & Bella

Reyes Witt, practitioner in residence at Columbia College Chicago

Hugo Colin, 2nd year product development and fashion student at Columbia College Chicago

Joe & Bella
Joe & Bella's Ben Graham working with Columbia College Chicago fashion students on their design projects. Hugo Colin
Joe & Bella
Joe & Bella's Ben Graham working with Columbia College Chicago fashion students on their design projects. Hugo Colin

After seeing his grandmother struggle to get dressed in assisted living, the founder of Joe & Bella decided to create an adaptive fashion brand that worked for older adults and was actually fashionable.

Reset talks about this Chicago adaptive apparel brand and learns about a recent collaboration with fashion students at Columbia College.

GUESTS: Ben Graham, vice president of marketing for Joe & Bella

Reyes Witt, practitioner in residence at Columbia College Chicago

Hugo Colin, 2nd year product development and fashion student at Columbia College Chicago