The 1968 Olympics took place in Mexico City, Mexico. It was the first games ever hosted in a Latin American country. And for Mexico City, the event was an opportunity to show the world that they were a metropolis as worthy as London, Berlin, Rome or Tokyo to host this huge international affair.
Among other ground-breaking aspects of the Mexico 68 games, the graphic design campaign (including the logo, posters and other graphics) would become one of the most famous in Olympic history. It would go on to set a whole new standard for future Games.
And these government-commissioned designs would also be co-opted by local activists, who wanted to reveal the darker political reality in Mexico — a reality that they felt was being covered up behind the beautiful glossy imagery of the 1968 Games.
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