99% Invisible started as a side project I made in my bedroom at night, and after two years of making the program, I turned to Kickstarter to see if I should keep it going. To my great surprise, the Season 3 fund-raising campaign broke all previous records for a journalism project on Kickstarter. We hired a producer (Sam Greenspan!), overhauled the website, grew the audience, and made the show better than it has ever been.
For Season 4, we want to Kickstart the next giant leap in the evolution of 99% Invisible:
We want to go weekly.
We're staffing up and going pro. This involves hiring more help (contract reporters, editors, a production coordinator, paid interns), moving into a proper office, and commissioning more stories. The 52 weekly episodes of Season 4 will start February 4, 2014 and run for one year.
Please pledge now:
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