Marketing to Asian Americans Asian Americans have the highest per capita incomes and educational levels of any group in the nation. Yet there is relatively little research on how to market to this attractive group. In 2010 Chicago marketing specialist Bob Kumaki wrote “Many Cultures, One Market,” the first ever manual on how to reach Asian American consumers. And although it was aimed at the private sector the book has since been picked up by academic institutions and non profits as guides to Asian American community. This year, it is being digitized into an e-book to reach an even wider audience. With us today is Bob Kumaki, a principal at the Ronin Group, a marketing communications consulting firm based in Wilmette. (Photo: Flickr/MatheusLotero)