Steve Karmen wrote a number of famous jingles, including Budweiser Beer’s, “When You Say Bud,” the New York State song, “I Love New York”, the jingle, “Here Comes the King,” the Exxon Song and Wrigley Spearmint Gum’s, “Carry The Big Fresh Flavor.” He also composed several music scores for motion pictures during the 1960s, and performed briefly as a Calypso singer, achieving some recognition in Trinidad during that time. Karmen is the recipient of 16 Clio Awards. NPR explores how the business of writing the music for advertising has changed.

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