Do Wins and Losses Equal Dollars and Cents for Chicago’s Sports Teams?

Do Wins and Losses Equal Dollars and Cents for Chicago’s Sports Teams?
Don't celebrate just yet--how well does a good play pay? (Photo by Jonathan Daniel/Getty Images)
Do Wins and Losses Equal Dollars and Cents for Chicago’s Sports Teams?
Don't celebrate just yet--how well does a good play pay? (Photo by Jonathan Daniel/Getty Images)

Do Wins and Losses Equal Dollars and Cents for Chicago’s Sports Teams?

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You’re seeing more than a few empty seats at Wrigley Field these days. Meanwhile, the Sox are soaring, but they stilll don’t out-draw the Cubs. And the Bears are gearing up for what could be the last season before a long strike-induced break. At the intersection of sports and economics, who wins and losses doesn’t always translate to dollars and cents. Author and historian Richard Lindberg, and ESPN.com’s Lester Munson check in on Chicago sports piggy bank.