Documentary Explores Man Behind Some of the Most Iconic Ads

Documentary Explores Man Behind Some of the Most Iconic Ads
Joe Sedelmaier.
Documentary Explores Man Behind Some of the Most Iconic Ads
Joe Sedelmaier.

Documentary Explores Man Behind Some of the Most Iconic Ads

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There’s a slick veneer to ads that come out of the advertising agency, Sterling-Cooper, the fictional firm of the show Mad Men. Chicago has its own Don Draper, sort of. Joe Sedelmaier is the man behind such iconic commercials of the early-’80s as the fast-talking FedEx man and one for a restaurant, the slogan to which later became a political campaign slogan. Sedelmaier’s longtime collaborator is Marsie Wallach. Over the years, she’s served as his producer, business manager and friend She’s out now with a new documentary looking back at Sedelmaier’s career. It’s called Point of View: A Retrospective. Sedelmaier and Wallach discuss the documentary, and Sedelmaier’ advertising career.

On Screen:
Point of View: A Retrospective
Tonight, October 23 at 8:15 p.m.
Gene Siskel Film Center

Music Button: A. Hawkshaw, “Daytripper”, from the CD Cinemaphonic Vol 2, (Motel)