American consumers can be a fickle bunch, and companies spend billions to make that fickleness break their way as best they can — especially in a crisis. Bloomberg calculated that Starbucks' upcoming shutdown for racial bias training is gonna cost $17 million in lost sales. But what do Starbucks customers think of last weekend's incident in Philadelphia, where two black men sat down without buying anything and left in handcuffs? That's where we're starting today. Then, another Trump tweet fact check: Are bilateral trade deals really better for the U.S. than big pacts like the Trans-Pacific Partnership? Plus: More on brand loyalty, and why disgruntled Facebook users are still relatively happy with its subsidiary, Instagram.
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